Direct Mail for Billy Reid

Client Billy Reid

Location Dallas, TX & Florence, AL

Rolls Design, prepress

Description
Billy Reid’s corporate identity is one of “southern hospitality”, treating customers like an extension of their “family”. To this end, the brand has engaged in direct communications in the form of postcards, email marketing, and handwritten notes from sales associates to frequent clients.

I worked with the brand for several years creating postcards and email marketing to promote sales, store openings, and social events, all of which communicated the brand’s warmth and hospitality.