Fiori Direct Mail
Client UDR/Fiori Apartments
Location Addison, TX
Rolls Design, prepress
Collaborator Vivanti Group/Laura Schieber, copy
Fiori on Vitruvian Park was the third phase of a master planned multifamily and retail development in Addison. The building was designed to set a standard among high-end high-rise apartments.
Vivanti Group and I were retained to create a direct mail teaser piece that would engage and entice prospective renters. The piece was printed on satin stock with spot varnish to make the logo red and Chihuly art detail pop.