Direct Mail for Fiori on Vitruvian Park

Fiori Direct Mail


Client UDR/Fiori Apartments

Location Addison, TX

Rolls Design, prepress

Collaborator Vivanti Group/Laura Schieber, copy

Fiori on Vitruvian Park was the third phase of a master planned multifamily and retail development in Addison. The building was designed to set a standard among high-end high-rise apartments.

Vivanti Group and I were retained to create a direct mail teaser piece that would engage and entice prospective renters. The piece was printed on satin stock with spot varnish to make the logo red and Chihuly art detail pop.