Identity for Fiori on Vitruvian Park

Identity for Fiori on Vitruvian Park


Client UDR/Fiori on Vitruvian Park Apartments

Location Addison, TX

Rolls Design, prepress

Collaborator Vivanti Group/Laura Schieber, project lead

Fiori on Vitruvian Park was the third phase of a master planned multifamily and retail development in Addison. The building was designed to set a standard among high-end high-rise apartments.

Vivanti Group and I were retained to create a logo, identity system, and printed lease kit. The identity system features foil stamped cards, letterhead, and die cut envelopes, all emblazoned with a portion of the logo’s distinctive kanji brush stroke.