Identity for William Reid

Identity for William Reid


Client William Reid

Location Dallas, TX & New York, NY

Rolls Design, prepress

Upon the opening of it’s first New York showroom, William Reid needed an identity system for its sales reps.

The identity system was influenced by the brand’s elegant, Italy-produced, black-on-black hangtag. The logo was foil stamped in gloss black on business cards and custom policy style envelopes. Type was set in a golden-brown PMS color which I used throughout other communications to convey the natural fibers and warm muted colors commonly used in the collections.