Woolley’s Classic Suites is a hotel concept created by Robert Woolley, the originator of the suite hotel chain, Embassy Suites.
I was retained to create a logo for the new hotel chain and a multi-page investor prospectus. . The client steered me to the most conservative option—a simple script lettermark.
The logo was originally intended to help sell the hotel concept to investors, and not represent a true branding of the chain. Regardless, it was adopted as the actual brand mark, including a simplified “W” version used for signage and branded products.