Brochure for Victory Park

Brochure for Victory Park


Client Victory Park/Hillwood

Location Dallas TX

Rolls Design, illustration, prepress, print coordination

Collaborator Meghan Phillips/Total Concept Marketing, Creative direction, copy

Victory Park is a large upscale commercial and multifamily development near downtown Dallas, anchored by American Airlines Center and the W Hotel. Meghan Phillips of Total Concept Marketing was retained to a create marketing plan and brochure to promote the project to developers and retailers.

I designed a 24-page brochure that reflected the development’s upscale lifestyle and modern aesthetic, highlighting businesses and events while presenting real estate analytics in a pleasing, easy to digest format.