Rolls Art direction, design, prepress, retouch coordination, ad placement
Collaborators William Reid, creative director; Heather Stohler, model; Larry Travis, photographer; Jon Tutolo, stylist
A national print ad campaign was conceptualized and executed to support the William Reid brand’s aggressive business and marketing plans. The ads, featuring a former Giorgio Armani model, were shot in New York using frequent William Reid contributors.
These two ads were part of the brand’s first national campaign, featured in W, InStyle, Harpers, Vogue Italia, and other fashion publications.