Rolls Art direction, design, project management, production
Collaboration Billy Reid, Creative direction
William Reid was a fashion start-up whose titular creative director began designing and producing Italian menswear from his Dallas home office while consulting for Reebok, PGA Tour Apparel, and JCPenney.
To elevate the PGA brand, Reid repurposed and relabeled his own collection. I art directed the resulting photoshoot, which was reproduced in a handmade image book sent to the PGA’s top clients.