Logo for Whitespace Interiors

Client Whitespace Interiors

Location Chicago, IL + New Orleans, LA + Santa Monica, CA

Roll Design

Description
Whitespace is a multi-location consultancy specializing in upscale hospitality interior design

The firm had a lettermark (designed by others) but desired a “pictorial mark”—an iconographic abstract logo.

I presented a several dozen diverse options playing off an uppercase ‘W’. The logo we landed on was simple, stylistic counterpoint to the lettermark.